My experience
Brand & Community Engagement, RASA
- Cultivated the fast-casual restaurant’s voice by directing digital and on-premise marketing tactics
- Created relationships with local partners and community members through strategic programming
- Led the company’s strategies for customer conversion through developing an app and loyalty program
- Earned over $100K in grant monies for business development and community projects
Engagement Producer, WAMU 88.5
- Overseeing the newsroom’s engagement strategy, growing @dcist Instagram by over 200% in my first year
- Developing and executing digital engagement products, including newsletters, audience surveys, digital events, and web-first projects based on audience needs and analytics
- Researched and developed the newsroom’s impact tracking project; managing data entry and reporting
Station Manager, Full Service Radio
- Maintained recording schedule and host and facilities relations of the newly-founded internet station network for over 30 weekly programs
- Wrote copy for editorial materials and program promotion on the station’s website and social
- Fostered community engagement through managing events, collaborations, and in-studio installations
- Recorded, produced, and published podcasts daily
WMUC FM-College Park
General Manager
- Oversaw adherence to FCC regulations and University policies in programming and station policies
- Developed and executed programming to promote WMUC’s community goals, such as the Independent Student Media Panel in collaboration with University publications
- Liaised between University personnel, station staff, and community partners to advance the position of student-run radio in the D.C.
- Managed a team of 15+ staff members touching communications, programming, and engineering
Community Outreach Director
- Spearheaded the station’s communications team, including social managers and a promotional director
- Developed graphics and copy for Twitter, Facebook, and Instagram posts for station events
- Built and expanded relationships with key community groups aligned with the station’s mission
Radio Show Host
- Samples from my show here